Business Case Studies & Business Publications

Dell Computer: Back to the Future

Zimmerman, Alan, W...

Case

Dell Computer: Back to the Future

Zimmerman, Alan; Weiss, Elliott N.

OM-1325 | Published February 11, 2007 | 18 pages Case

Collection: Darden School of Business

Product Details

This case tells the story of Dell Computer Corporation, from its beginning, in 1983, through 2007. It describes the famous "Dell Way" process, which uses just-in-time inventory management and lean-production principles, together with direct sales and real-time information management. It also describes Dell's challenges: globalization, new technologies, and evolving market trends.