Business Case Studies & Business Publications

Credit Where Credit is Due: The Latino C...

Fairchild, Gregory...

Case

Credit Where Credit is Due: The Latino Community Credit Union

Fairchild, Gregory B.; Smith, Robert N.; Zienta, Ellen

ENT-0104 | Published December 31, 2008 | 12 pages Case

Collection: Darden School of Business

Product Details

Five years after its launch, the Latino Community Credit Union had made remarkable progress, garnering 40,000 members and $22 million in assets. More extraordinary was the LCCU's customer base: Hispanic immigrants, many of them undocumented. The credit union's next bold step was to consider introducing credit cards for their customers. The question was how to make it work.