C.R. Barger & Sons, Inc. (A)
Hess, Edward D., M...
C.R. Barger & Sons, Inc. (A)
Hess, Edward D.; Modica, Shizuka; Barger, Ed
ENT-0106 | Published September 17, 2008 | 3 pages Case
Collection: Darden School of Business
Product Details
C.R. Barger & Sons, Inc., (Barger) operated two businesses: It installed gas, water, and sewer lines, and it manufactured and sold precast-concrete septic tanks. In 2002, after 35 years as a local supplier of septic tanks, this end of the business had reached a plateau. Barger did not have a distinctive brand or product, and its sales were limited primarily to East Tennessee. Barger was on the verge of closing down its septic-tank business when, in 2004, the founders' grandson assumed leadership of precast concrete operations. The challenge he faces is how to take a nondistinctive commodity product and turn it into a viable growth business.
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