Corporate Identity and Culture
Rubin, James R.
Corporate Identity and Culture
BC-0251 | Published August 11, 2013 Technical Note
Collection: Darden School of Business
Product Details
This note discusses the shifts in the conception of brand and identity as it relates to corporations.
0
Products to Upsell
Chains
Larson, Andrea
Terminal Values, Multiples, and Competit...
Harris, Robert S.
Leading with Vulnerability
Belmi, Peter; Thom...
Accounting for Owners’ Equity
Lynch, Luann J.; B...
Share Repurchases
Loutskina, Elena
Finance People
Schill, Michael J.
Ought to "Can": Questions for an Entrepr...
Sarasvathy, Saras ...
Jonathan Virginia, Inc.
Hess, Edward D.