Business Case Studies & Business Publications

Compact Fluorescent Bulbs: 15 Years Late...

Spekman, Robert E....

Case

Compact Fluorescent Bulbs: 15 Years Later

Spekman, Robert E.; Farris, Paul W.; Webb, Marjorie

M-0766 | Published September 12, 2008 | 5 pages Case

Collection: Darden School of Business

Product Details

Compact fluorescent bulbs (CFLs) lasted five to six times longer?8,000 to 12,000 hours?than comparable incandescent bulbs and consumed 75% less energy. By July 2008, prices had fallen as low as $2 or so per bulb, compared with $0.25 for standard bulbs. But manufacturers had yet to crack the code on how to get consumers to choose these innovative energy-efficient light bulbs over standard bulbs.