Business Case Studies & Business Publications

Cold Opportunity (C): The Absolut ICEBAR...

Sarasvathy, Saras ...

Case

Cold Opportunity (C): The Absolut ICEBARS Story

Sarasvathy, Saras D.; Read, Stuart; Aronsson, Magnus

ENT-0121 | Published July 30, 2009 | 4 pages Case

Collection: Darden School of Business

Product Details

Suitable for MBA and executive learners, this case series presents an engaging narrative that prompts students to discuss entrepreneurial thinking. An entrepreneur who loves his native Swedish Lapland uses his natural gift for effectuation to ask What? What next? And What now? As his ventures evolve, students begin to ask themselves how they would master similar challenges to their own entrepreneurial plans and expectations. The case can be taught in either one or two sessions of a 90-minute MBA course or a four-hour executive education class. An effective complement is the technical note entitled, "What Makes Entrepreneurs Entrepreneurial" (UVA-ENT-0065).

1. Understand and apply the principles of effectuation 2. Identify options for navigating the twists and turns an entrepreneur encounters along the way 3. Identify sometimes unusual co-creation opportunities