Business Case Studies & Business Publications

Changing Light Bulbs (D): Efficiency Ver...

Farris, Paul W., P...

Case

Changing Light Bulbs (D): Efficiency Vermont

Farris, Paul W.; Pullinger, Jennifer

M-0824 | Published September 8, 2011 | 4 pages Case

Collection: Darden School of Business

Product Details

This is the fourth of a four-part case charting the influence of technological shifts on decision making in the light bulb industry. A regional nonprofit focused on energy efficiency assesses the success of its CFL promotions and considers shifting its focus to increasingly efficient and cost-effective LEDs. The case raises the question of how returns on marketing ought to be assessed.