Business Case Studies & Business Publications

Changing Light Bulbs (A): Westinghouse S...

Farris, Paul W.

Case

Changing Light Bulbs (A): Westinghouse Super Bulb

Farris, Paul W.

M-0821 | Published September 9, 2011 | 2 pages Case

Collection: Darden School of Business

Product Details

This is the first of a four-part case charting the influence of technological shifts on decision making in the light bulb industry. After years of a stable industry, with little change in products or distribution, Westinghouse introduces a bulb with markedly longer life, which calls attention to prevailing cost factors. The case provides opportunities for analyzing the interplay of demands among consumers, retailers, and manufacturers.