Carrier Corporation—Strategy Evolution f...
Eaker, Mark R., Bo...
Carrier Corporation—Strategy Evolution for the Small Commercial Rooftop
Eaker, Mark R.; Boynton, Andrew C.; Zimmerman, Michael
BP-0336 | Published January 6, 1993 | 29 pages Case
Collection: Darden School of Business
Product Details
Carrier must respond to rapidly changing market conditions. Its strategy options are complicated by the different objectives of Marketing, Manufacturing, Engineering, and Distribution. The case leads the student to understand the context within which re-engineering decisions are made.
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