Business Case Studies & Business Publications

Burroughs Wellcome and the Pricing of AZ...

Liedtka, Jeanne M.

Case

Burroughs Wellcome and the Pricing of AZT (A)

Liedtka, Jeanne M.

E-0074 | Published April 15, 1991 | 9 pages Case

Collection: Darden School of Business

Product Details

This case focuses on the development of AZT, the first drug approved for the treatment of AIDS, and the issues faced by its U.K. producer, Wellcome PLC, as it decides how to set the drug's price. The case includes brief overviews of the disease itself, drugs in development to treat it, the pharmaceutical industry and its practices, and the history of Wellcome PLC and its U.S. subsidiary, Burroughs Wellcome. The A case concludes with analysts' predictions for the soon-to-be-announced price of AZT. See also the B case (UVA-E-0075) and the C case (UVA-E-0076).