Business Case Studies & Business Publications

Bid Week Shirts: Alpha Sigma Eta

Frey, Sherwood C. ...

Case

Bid Week Shirts: Alpha Sigma Eta

Frey, Sherwood C. Jr.; Hastings, Allison S.; Bass, Lucien

QA-0699 | Published May 14, 2007 | 7 pages Case

Collection: Darden School of Business

Product Details

Darcy Elliot has been asked by the rush chair of her sorority to secure T-shirts with a very limited budget. In an effort to control cost, Elliot designed an alternative. Prior to contacting the usual supplier (Tees R Us), which was located out of town, and in an effort to avoid any issues about expediting, Elliot approached a local vender. The local vender offered a quote that was over budget but guaranteed meeting the deadline. With this information, Elliot contacted Tees R Us and communicated the specifications. The vender's sales rep, Taylor Taggart, promised to call back shortly with a price.