Business Case Studies & Business Publications

Best Buy: Investing in Language Learning

Eades, Kenneth M.,...

Case

Best Buy: Investing in Language Learning

Eades, Kenneth M.; Dickey, Keith; Ledesma, Jordhy; Frazier, Jennifer; Sider, Duane; Johnson, Melissa

F-1669 | Published May 31, 2012 | 15 pages Case

Collection: Darden School of Business

Product Details

After observing customer interactions in a Best Buy in Dallas, the regional HR manager considers training sales representatives in a second language. Considering that the store's regional customer base ranges between 13% and 30% Latino, she believes it may be a prudent option and immediately thinks of Rosetta Stone software as a cost-effective approach. Yet she still must translate her instincts into a quantifiable, tangible return on investment, particularly under demanding economic conditions.