Business Case Studies & Business Publications

Becca Brothers: Da Click

Frey, Sherwood C. ...

Case

Becca Brothers: Da Click

Frey, Sherwood C. Jr.

QA-0631 | Published July 23, 2004 | 2 pages Case

Collection: Darden School of Business

Product Details

The Becca Brothers series of cases is part of the "Da Click" collection of short cases written for use with high-school students. Da Click is a successful local rap band that has attracted the attention of the national record company Becca Brothers. The situation is a multi-issue negotiation over the group's first recording contract. There are issues that are congruent, distributive, and integrative, thus presenting the opportunity for creating and claiming value.