Author Profile
Batova, Tatiana
Usability Testing for Data Visualizations
BC-0301 | Published February 07, 2024 | 7 pages Technical Note
Collection: Darden School of Business
This technical note explores the applications of usability testing to enhance the effectiveness of data visualizations in persuasive communication. It argues that beyond following best practices for v... Read More
Market Street Wine: Extending the Aisle
BC-0286 | Published December 19, 2022 | 6 pages Case
Collection: Darden School of Business
This case and data set can be used with data visualization software to tell a story with data through charts, maps, and dashboards. Using an independent wine shop, Market Street Wine, the case describ... Read More
Charts in the Time of Cholera: Saving Lives with Data Visualizations
BC-0288 | Published October 03, 2022 | 21 pages Case
Collection: Darden School of Business
With COVID-19 the most recent reminder, pandemics have plagued humankind for much of recorded history. Cholera killed millions around the world in the 19th century, and there were three major cholera ... Read More
Flying Around Real Estate Development: Persuading with Data Visualizations
Batova, Tatiana; Ruediger, Stefan; Yemen, Gerry
BC-0285 | Published August 23, 2022 | 3 pages Case
Collection: Darden School of Business
This case and data set can be used in a course on storytelling with data to explore how various types of maps in combination with other types of charts drive decision-making. It is designed for workin... Read More