Bacardi Southampton (B): A Continental P...
Landel, Robert D.,...
Bacardi Southampton (B): A Continental Paradox
Landel, Robert D.; Zinner, Daniel
OM-1080 | Published September 28, 2003 | 5 pages Case
Collection: Darden School of Business
Product Details
The Bacardi Southampton case series (A - D) follows the transition from a push-based supply chain to an agile, pull-based system. The (B) case demonstrates the paradox in operational thinking and delineates the unique relationship a company has with one of its suppliers and its customer for European exports. Students can see that this agile program cannot exist in isolation from important stakeholders. Discussion about an opposite point of view is enriched by facts in this (B) case.
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