Business Case Studies & Business Publications

An Introduction to Business-to-Business ...

Farris, Paul W., P...

Case

An Introduction to Business-to-Business Exchange

Farris, Paul W.; Pfeifer, Phillip E.; Johnson, Richard R.

M-0638 | Published March 12, 2001 | 14 pages Case

Collection: Darden School of Business

Product Details

While business-to-consumer e-commerce (B2C) has garnered the most public attention of any online business sector, business-to-business (B2B) e-commerce is proving to account for a much larger slice of the economic pie. A significant portion of B2B e-commerce transactions will occur through online marketplaces called B2B exchanges. The objective of this technical note is to provide an understanding of these exchanges, including their organizational and revenue models.