Business Case Studies & Business Publications

Against the Current: Malden Mills Inc. (...

Watson, Orson W., ...

Case

Against the Current: Malden Mills Inc. (D)

Watson, Orson W.; Werhane, Patricia H.

E-0128 | Published October 7, 1997 | 4 pages Case

Collection: Darden School of Business

Product Details

This series of cases focuses on Malden Mills' strategy for rebuilding its Lawrence, Massachusetts, plants following a catastrophic fire in 1995. Through an analysis of the history of the Feuerstein family's successful management style in the supposedly dying New England textile industry, the case illuminates a unique and consistent corporate identity based on ethics, public relations, and iron-willed determination. See also the A, B, and C cases (E-0125, E-0126, and E-0127).