Business Case Studies & Business Publications

Against the Current: Malden Mills Inc. (...

Werhane, Patricia ...

Case

Against the Current: Malden Mills Inc. (A)

Werhane, Patricia H.; Watson, Orson W.

E-0125 | Published October 7, 1997 | 2 pages Case

Collection: Darden School of Business

Product Details

This series of cases focuses on Malden Mills' strategy for rebuilding its Lawrence, Massachusetts, plants following a catastrophic fire in 1995. Through an analysis of the history of the Feuerstein family's successful management style in the supposedly dying New England textile industry, the case illuminates a unique and consistent corporate identity based on ethics, public relations, and iron-willed determination. See also the B, C, and D cases (UVA-E-0126, UVA-E-0127, and UVA-E-0128).