Advertising on the Internet
Farris, Paul W., M...
Advertising on the Internet
Farris, Paul W.; McNabb, Jill Corso
M-0602 | Published August 1, 1999 | 29 pages Technical Note
Collection: Darden School of Business
Product Details
This technical note introduces the key elements of Internet advertising, including options available to advertisers, pricing, measurement, an overview of the buying process, and a comparison with traditional advertising. The note includes the following appendices: glossary, how to make effective advertisements, and tips for directing traffic to one's site.
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