Business Case Studies & Business Publications

A Social Cooperative Needs Saving: When ...

Gentile, Mary, Ale...

Case

A Social Cooperative Needs Saving: When Sales are Based on Values Sharing (A)

Gentile, Mary; Aleo, Alberto; Alessandri, Alice

OB-1205 | Published April 12, 2017 | 4 pages Case

Collection: Darden School of Business

Product Details

In March 2014, Marco and Nicola were anxious. They were preparing for a meeting that would be vital to the future of Paolo Babini, a social cooperative that they led, that served the people of Forlì, Italy. Due to a 30% cut in Paolo Babini’s funding, Marco and Nicola were going to pitch a new project to the cooperative’s supervisory board that would help the organization become more financially self-sufficient. This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values.