(1) Understand the concept of a CVC and how it can help companies in crafting innovation and growth strategies. (2) Consider the factors a company should weigh when developing an effective omnichannel sales strategy. (3) Discuss how to avoid channel conflicts by considering the specificities of various sales channels, including door-to-door sales, franchise models, proprietary stores, online channels, and third-party stores. (4) Explore the concept of a “customer-centric” strategy—including the opportunities and challenges it presents—and understand what can help business leaders implement this strategy effectively. (5) Analyze the strengths and weaknesses of a multibrand, multichannel strategy, considering its value creation for customers, costs, demands in terms of management structures, opportunities related to the gathering of consumer data, and so on. (6) Discuss how retail groups and niche marketplaces can prepare to face competition from multiproduct marketplaces in the online space. (7) Delve into the dynamics of the beauty and cosmetics markets and understand how they can vary from one country to another.