Business Case Studies & Business Publications

Step Five: Do Your Research (VIDEO)

S-0273 | Published October 26, 2016 | Duration 6 minutes Video

Collection: Darden School of Business

Product Details

Step five in Jeanne Liedtka's 15-step Design Thinking methodology, "Do Your Research," puts your design thinking plan into action. This six-minute video explores effective research techniques and best practices. Through your research you will discover answers to the question, "What is?" In addition, participants are asked to consider the design space for their work such as a "watering hole" or a "war room." "Do Your Research" is meant to accompany any one of three cases (Arena Industries [UVA-S-0240], Trenton State College [UVA-S-0241], or Great Lakes [UVA-S-0248]) that explore the design thinking approach to innovative problem solving.