Business Case Studies & Business Publications

B Corporation: A New Sustainable Busines...

Meier, Mark, Larso...

Technical Note

B Corporation: A New Sustainable Business Model

Meier, Mark; Larson, Andrea

ENT-0155 | Published May 10, 2010 | 10 pages Technical Note

Collection: Darden School of Business

Product Details

This note provides background on a new certification process for B Corporations that enables companies to assess, compare, and protect the sustainability practices they integrate into corporate strategy. B Corporation status explicitly acknowledges stakeholder strategies and helps companies preserve triple bottom line accountability when and if they are sold/acquired.

This case is intended to -inform students about emerging trends in the sustainable business space and -help students understand the new pressures on, and opportunities for, companies that pursue sustainability strategies and want to institutionalize their stakeholder approach to growth