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Walker Advertising: Los Defensores and 1-800-THE–LAW2

Albert, Michael; Yeaton, Saul; Yemen, Gerry

QA-0912 | Published October 11, 2019 | 8 pages Case

Collection: Darden School of Business

While organizations have been collecting data for years, not all businesses have the talent, culture, and systems in place in order to take advantage of their data. This case uses Walker Advertising, ... Read More